World Cup distractions keep US workers out of office
Attendance at US offices fell 26% on July 7.
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Attendance at US offices fell 26% on July 7.
Fifa’s first 48-team men’s tournament features 104 matches across three countries, Canada, Mexico and the US, creating more games, more travel, more host-city issues and more opportunities for legal friction than any previous tournament.
Companies are betting on celebrity-driven campaigns and digital engagement to justify record advertising spend during the tournament.
In celebration of the soccer World Cup, a South African mom has recorded her five-year-old reciting the Zulu tongue twister she learned at age 10. Alessandra has gained the love of many South Africans, and her mom is receiving praise for teaching her what many kids her age would struggle to get right. Raphaella Scholiadis’s…
After days of pleading with the public, twarring with Minister of Sport Gayton McKenzie, supporting fraud-accused SAFA President Danny Jordaan in court, and even fasting and praying, Mama Joy has finally secured a ticket to the FIFA World Cup. The superfan will be supporting Bafana Bafana at the tournament that kicks off in the US,…
Despite being touted as being AI-generated, Minister of Sport Gayton McKenzie and Bafana Bafana have both reacted to a viral video of Georgian soccer star Khvicha Kvaratskhelia claiming he has South African roots, which qualify him to play for the country at the FIFA World Cup The player – who is signed to Paris Saint-Germain…