Vodacom made data cheaper for people in South Africa which hurt its revenue
Vodacom shifted to make its data bundles more accessible to South Africans, but even as data demand grew exponentially, data revenues flatlined.
Auto Added by WPeMatico
Vodacom shifted to make its data bundles more accessible to South Africans, but even as data demand grew exponentially, data revenues flatlined.
Price pressures and other factors caused MTN’s data revenue growth to flatten in South Africa, despite skyrocketing data demand.
MyBroadband compared the prices of mobile data bundles with allocations of or around 5GB, 10GB, 20GB, 40GB, and 80GB in July 2026.
Arriving in South Africa without mobile data abroad can slow everything down. Airport Wi-Fi is inconsistent, and buying a local SIM often requires registration and waiting in line. For short stays, that process feels unnecessary. For longer trips, it becomes an avoidable hassle. This is why many visitors now explore digital alternatives before departure. Affordable…
MyBroadband Insights research revealed that Century City was the neighbourhood with the fastest mobile data at the end of 2025.
South Africa’s mobile data prices have declined by more than 99% since 2000, thanks to substantial network investments, more radiofrequency spectrum for cellular use, and increased competition.